Saving your garbage is a tough sell in a place where gardening is seen as peasant labor. But that doesn’t stop Dulce María Vega from rolling up her sleeves, going door-to-door and recruiting her neighbors for a grand mission.
Dulce is the friendly face of sustainability in her neighborhood. With more than 30,000 residents, Lomas de Plateros is one of Mexico City’s largest apartment complexes. When she first teamed up with Noelle Romero of Organi-K, a local environmental group, to establish a pilot Ecobarrios project at the massive complex, people thought she’d lost her senses.