“This is my office,” he says with a broad smile and a sweep of his arm toward the mirror-like pool in front of him, the basalt formations all around and the forest beyond. We’re in a place he’s dubbed “Naturaleza Mistica” or “Mystical Nature,” where water has carved these crystalline pools into the rocks all around.
It’s a place that invites contemplation, inspiration and renewal. Birdsong ricochets from tree to tree in the stillness of the afternoon; the water drips from pool to pool, and a cricket chirps from a nearby crevice. I can’t imagine a better place for an office. Luis is the founder of Eco-Tours Guadalajara, the area’s first tour company dedicated to outdoor adventure. Now he and his 10-member crew lead adventures in rockclimbing, rappelling, ziplining, mountain biking, scuba diving and canyoneering. Today he leads a group of travel writers, in Guadalajara for the SATW convention, through various degrees of terror and exhilaration on the first three, beginning with a rappel down a 50-foot sheer wall and a clamber up another one, followed by a leap from a cliff on a zipline.
Now we’re following him through a grassy field to a rocky forest as he interprets the geological and biological wonders of this place.
It was a leap of faith that brought Luis to this place in his life. He was an excellent secondary school teacher – so good that he was promoted to school principal. He enjoyed education, and his wife Lucinda taught there, too. But something in Luis kept calling him to the great outdoors, to the wilds of the mountains that encircle Guadalajara.
“Finally I couldn’t take it anymore,” he said. “I needed to be outside, in nature.”
So after 11 years in public education, he and Lucinda left their jobs and founded Eco-Tours, taking their teaching skills to a new audience. Now their pupils learn to overcome their fears and bond with the natural world around them.
“Ecotourism in Jalisco? There’s no demand for it,” he was told. But he persevered, and now business is booming. His is one of four ecotourism companies in the Guadalajara area.
“We have one of the most spectacular sites in the country for ecotourism – excellent walls for climbing, beautiful landscapes, amazing canyons, and all just 45 minutes from Guadalajara,” he says. “This place is a natural for ecotourism.”