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Green tourism builds alternatives in post-war Bosnia

By Tracy L. Barnett
For BBC Travel

During the war, American Tim Clancy and Dutchman Thierry Joubert got to know each other in working together in the refugee centers. The two of them were equally inspired by the stunning landscapes of Bosnia’s Dinaric Alps. On a trip to the highland village of Lukomir in 1998, three years after the war had ended, Joubert began to think about starting a tourism organization in the mountains and highland villages; Clancy, it turned out, had been thinking along the same lines.

Thierry Joubert
Thierry Joubert

“To put it into perspective, nobody looked at Bosnia in those days as a tourism destination at all,” recalls Joubert. “Most of the World Bank-type funders were looking at it as a site for heavy industry. But we were saying Bosnia has more in terms of tourism than people realize.”

The other challenge, Joubert said, was to somehow help stem the flow of people leaving the rural areas for better opportunities, and to provide an alternative vision that would keep tat least some of them on the land and connected with their traditional culture. Most villagers made their living through subsistence farming and sheep herding. A steady stream of tourists would provide another way to supplement their income.

In 2000 they launched their first tour with a daytrip to Lukomir. (See related story in BBC Travel)

“The Bosnian population was like, ‘What? Why would we want to go there?’” Tourism or daytrips never existed before the war, he explained; most of the tourism was in the winter because of the Olympics, or there were mountaineering clubs that were limited in scope, and mass buses taking people to the Catholic pilgrimage site of Medjugorje.

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